Next Workshop

March 30th, Lisbon

Next Course

April 1 – 2 , Covilhã

Design Feeling is an approach created by Giulio Vanzan and Fernanda Resende that investigates the body as a way of relationship and understanding of the world and expression of individual subjectivity, through the creation of graphic masks, channelling these experiences towards the creation of projects, visual layouts and spaces, taking the design to its highest purpose: a discipline through which we create the world we desire.

We consider the design as a field of implementation where the totality of human existence, its necessities – biological, intellectual, spiritual and physical, has to stay at the first place in the creation of spaces, products, processes, forms, systems, harmonizing the necessities of the individual with the ones of the community and the planet.

We search the wisdom of the body, providing the (re)connection of the individual with the space, the form and its relationships, to amplify the perceptions, the capacities, competencies and practices of the creative process in design, in order to achieve the ideal of promoter of social welfare, beauty and harmony.

Design Feeling works at the edge of physical art, project design and intuitional science with the purpose to develop and express the depth of individual and group creative talent, increasing the efficiency through the sensitive experience and the fun of the process.

Through the innovative methodology of the Design Feeling, the outcomes of will be easily recognized as effective by the entire group in a process that synthesize the subjective approach and the objective adjustment toward the creation of innovative projects that will have impact in the world.

Os Criadores

Giulio Vanzan

Giulio Vanzan

Giulio é ator e condutor de processos com experiência internacional. Após a graduação em Ciências da Formação e mestrados em Ciência Política e em Sociologia, dedicou a própria vida ao teatro, aprofundando nas técnicas do teatro social e do teatro de Jaques Lecoq na Escola Internacional de Criação Teatral Helikos de Florença na Itália. Criador da metodologia da “Jornada da Criação” e do “Teatro Social”. Atuou com projetos artístico-culturais na Itália, Portugal, EUA, Romênia, Bosnia e Herzegóvina, Croácia, Bolívia e em muitos estados do Brasil. Foi consultor das Nações Unidas, atua como criador e inspirador de processos poéticos para o desenvolvimento humano. No Brasil, é o co-fundador do projeto de desenvolvimento local “Células de Transformação” e criou a metodologia do Teatro Social.

Fernanda Resende

Fernanda Resende

Fernanda Resende é especialista em Comunicação e Artes com ênfase em design gráfico, pelo SENAC-SP e graduada em Propaganda e Marketing pela Escola Superior de Propaganda e Marketing – ESPM. Fundadora da Blooming Design, atua como designer gráfico e webdesigner, comunicadora e facilitadora de processos de criação e aprendizado por meio da arte. Em parceria com Giulio Vanzan, desenvolve a abordagem “Design Feeling”, que propõe uma investigação do corpo como um meio de relação e compreensão do mundo e expressão da subjetividade do indivíduo, vertendo essas experiências em processos de criação de projetos, interfaces visuais e espaços, levando o design ao seu propósito mais elevado: uma disciplina pela qual criamos o mundo que queremos.

The aims of Design Feeling are:

  • To reconnect the persons with the peculiarities, the creative potential and the diversity of possibilities existing in the creative process, integrative body, mind, emotions and intuition
  • To create conditions for people and groups to manifest their projects in any area (from art, to computer application, from visual design to community development), more connected with the core of their inner feelings and expression powers
  • To accelerate the creative process and make it more effective, pleasant and easily open to a collective consensus, to practically create project outcomes that will touch the feelings and the interest of potential customers.

The Design Feeling process unfolds itself as a systaltic wave, with the following steps:

  • QUESTION: where your question meets your urgency, your visceral enthusiasm
  • LOSE YOURSELF IN THE DREAM BEHIND THE QUESTION
  • THE QUESTION CHANGED?
  • LOOSE YOURSELF AGAIN
  • IDEATION: the idea comes to you, you don’t run behind her
  • PROTOTYPE: exercise freely
  • SYNTHESIS: if the projects works poetically
  • BACK TO THE QUESTION

The DESIGN FEELING is based on many approaches and techniques, such as: physical theatre, mask making processes, design thinking, genuine communication, bio-energetic, wu-tao, tantra yoga and meditation, dragon dreaming, process work psychology and shamanic dreaming.

The Design feeling process was successfully tested and implemented in many areas of the world, receiving best prizes at “The Hub School 2014” in São Paulo – Brazil, and satisfying the requests of Italian entrepreneurs in their project designs processes.